Internet marketing plays a vital role for all businesses, no matter if you are a small enterprise or a big established company. Brands are continuously running campaigns for increasing awareness. According to Gilbert SEO, the increase in the use of smartphones and increasing the time spent by users online require businesses to mould their marketing strategies. If you are still dependent on the traditional marketing strategies, then you will lag behind in business. Brands must use digital strategies to build brand credibility because it remains incomplete without a digital approach.