Alexandra Stelmashonok's profile

Custom made lettering logo

TASK
Create a car repair shop logo with a stylish look and a bit of vintage feel. The spotlight was on the lettering: it was supposed to be hand drawn. It should have soviet lettering mood, but not too nostalgic, more stylish.

WORKFLOW
I started with sketching on my iPad and created several variations of lettering, all hand drawn and with a little bit different feel in them.
The variant number one got into the final round. 
Then I started developing mascot and sign variations.
Yet the lettering appeared to be so charismatic, that the client decided to stay with a minimalistic variant of the logo, with custom lettering only.
The corporate colors also have this vintage feel, they are not to bright, yet they have a good contrast.
The logo can be used in different color variations for various occasions and needs. For example it can be embroidered on the car repair shop workers' uniform or business cards.
The pinnacle of the project was preparing the neon sign for the car repair shop.
THANK YOU FOR YOUR ATTENTION!


Logo design, illustrations and custom lettering made by Alexandra Stelmashonok

I am open to new projects and ideas!
You can contact me via Telegram, Instagram, Linked In or Facebook
My website dedicated to teaching calligraphy and art elf-design.by

iPad showcasing mockup made by Harmonais Visual
Custom made lettering logo
Published:

Owner

Custom made lettering logo

Published: