Progetto Pilota

•

Progetto Pilota

In an increasingly rushed society, feeding in a correct manner is never simple and obvious. Maccheroni Goal is the answer to those who feel like having to compromise between rapid service, quality and cost of the product; a fresh, healthy and instagrammable formula, addressed to a young and sportive audience. The brand offers the best quality of the italian traditional cuisine with the goal of being not only a restaurant, but a real lifestyle.

Scalable, adaptable, recognizable, are the priorities.

In order to reveal the dynamic of sports, I drew inspiration from the rush of the suburbs of the cities, from the metropolis and from the shipyard of the streets, to recreate a street and urban mood inside the restaurant. Inserting sports elements not directly but through a process of summary of shapes, colors and materials which belong to that field, has been a prerogative of the project. This through a process of abstraction that moves the project away from a pop vision, making it more sophisticated and modern.

The creative design is applied in order to put the message before the image of the brand, aiming to make the company a lovemark recognized and appreciated all over the world. The spatial elements have been selected and studied in order to change the perception of the spectator, to discover a world, the sportive one, at first sight years and light away from that of the restoration;