Nike Air Zoom Mercurial x Rocket League
Fast is in the Air! Nike and Psyonix have partnered to bring the new Nike Air Zoom Mercurial football boot into “Rocket League” following its debut in stores – and on pitches – around the world. The bundle is now live in “Rocket League” and includes three Octane Decals and Nike Air Zoom Mercurial Wheels.
It also comes with a fast paced and fun animated spot by yours truly to flank the launch as well as a absolutely perspective defying out-of-home screen experience on Piccadilly Circus.
Breaking boundaries on Piccadilly Circus
with an adaption of the spot for a true wowsers out of home experience.
Layouts
finding the right tone. Things and ideas that didn't make it but we like anyway.
CREDITS
Client: Nike EMEA
Producer: Nili Zadok
Creative Direction: Daniel Whiteneck
for Aixsponza:
Producer: Julian Fischer
Creative Direction: Christian Tyroller
Team AV: Dominik Högn, Leomar Esteves, Kornel Swoboda, Simon Breithofer, Mars Dolschon, Stephan Helbing, Tom Knaul, Orestis Konstantinidis
Team DOOH: James Brocklebank, Dennis Weyel, Marco Seeberger
Compositing & Color Correction: Tobias Müller
Sound Design: Michael Fakesch
Team DOOH: James Brocklebank, Dennis Weyel, Marco Seeberger
Compositing & Color Correction: Tobias Müller
Sound Design: Michael Fakesch
