These first two pieces (top: poster, bottom: invite) were created to promote a family event which BlueCross BlueShield of South Carolina was hosting for its employees at the Columbia Museum of Art. We used this illustration of rhinos to show a family and also because it mimiced the style of the exhibit showing at the time. The posters were so well liked that we received calls from many people asking for an extra copy, which they could frame at home.
These next two pieces (top: poster, bottom: invite) were created to promote another family event which BlueCross BlueShield of South Carolina was hosting for its employees at the Columbia Museum of Art. The artwork shows a family of birds and bright colors because this was a Sunday afternoon event in the spring.
These two pieces (top: poster, bottom: invitation) were created for an employee event at the Columbia Museum of Art. The client felt that some employees might not come because they might think museum equals too fancy.
We wanted to encourage attendance and show that anyone can enjoy art — from black tie to blue jeans. I accomplished this juxtaposing a black and white evening photograph of people in formal wear with a daytime watercolor painting of people in blue jeans. I wanted to get across the point that it doesn't matter what you wear to the museum. You're there to see the art. The art can't see you! We also played with the headline to "even" the playing field of who all can enjoy art! I art directed both a photographer and a fine artist to create these pieces.
The next three pieces (poster, invitation and ticket) were created for A la Red Cross: A Gourmet Wonderland, an event to benefit the American Red Cross of Central South Carolina. I wanted these pieces to have a winter wonderland feel, as well as cooking/dining elements. To accomplish this, I used a snowman complete with chef's hat and cooking utensil. I also created custom snowflakes of forks, knives and spoons for the background. The final pieces were printed on CTI Constellation Jade in the Riccio texture. I selected this sheet because it gave the ink a shiny metallic look. The texture of the sheet also gave the appearance of brush strokes in a painting or, from a winter perspective, swirling snow. This campaign won a couple of awards:
2008 Addy Awards: Silver Addy, Collateral Material
2008 IABC Palmetto Awards: Award of Merit, Design
This final invitation was created for a Congressional Legislative Staff Association event in Washington, D.C. The special cut and accordion fold on this piece allowed me to use an image of the Capitol, but in a new and interesting way. The invitation was printed on a stipple-textured sheet using metallic inks. The final touch was a metallic blue envelope. I also kept the size of the invitation such that a #10 size envelope could be used. This saved the client money on postage, without sacrificing the elegance of the invitation. This piece won a 2006 PICA Award of Excellence for Announcements & Invitations (1, 2 or 3 colors).
