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夏至赠扇 / Giving a Fan on the Summer Solstice
Surface Design



  ≈ 夏至赠扇 ≈ 见者有福 ≈  
  ≈ 送你好风 ≈ 清凉消暑 ≈  
  ≈ 送你福气 ≈ 心意加持 ≈  


古人有「夏至赠扇」的习俗
LxU 也相信,自由穿梭的风
是世界予人最好的馈赠之一

我们精心打造三把心意之扇
希望在夏至以八档强力的风
将「清凉心意」吹到你身边






The Chinese ancient custom of "giving a fan on the summer solstice to create a breeze" (夏至赠扇) means to refresh and cool off the summer, and to express the love and care of people by using the fan as a metaphor for goodness and blessing.

LxU hopes to bring traditional culture to resonate with the modern state of mind and body of the public through our innovative expressions. We put our heart into a set of fans to send people simple, powerful, positive support and encouragement.

The three fans correspond to the people we care about and the blessings for each, with a universal and humorous sense, and combined with the superficial meaning of fan breeze. 

After all, just like summer, work and life are never easy. Let's open up and sweat in the heat, and charge headlong into the challenges and trials!


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※ You can buy the fans from LxU Play 


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Presented by LxU 品牌设计中心
Project Director - 高蕴/Yun
Planning & Communication - 刘惠/llz
Design - 御寒/Yuhan & 译文/Yiwen & 王璐明/Mushroom
Illustration - 华原媛/O
Animation - 胡漠天/Suanan
Photography - 刘惠/llz
Models - 华原媛/O & 译文/Yiwen & 张文瑞/Ray & 岳昕宇/shou-zhang


夏至赠扇 / Giving a Fan on the Summer Solstice
316
2.7k
15
Published:

夏至赠扇 / Giving a Fan on the Summer Solstice

316
2.7k
15
Published: