In its 122 years of history, Olympique de Marseille has changed its logo several times, but always within the idea of the OM monogram. Since any actual redesign the club could make in the future would most likely stick with the same concept, it seemed appropriate to do the same in this project.
Having many different versions of the same monogram in the clubs' history gave me enough alternative shapes, sizes and configurations to create a new badge. By looking at all the different versions and combining ideas behind them - like the simplicity of the 1935 badge with the most frequent type of M used through the years - I can create exactly what I was looking for, something that looks both modern and classic in equal parts, with a resized, thicker "O" and a reshaped "M" that's now contained inside the aforementioned letter for a cleaner look that's much easier to reproduce on and with different materials, something I always have in mind in every project.
Since simplicity was one of the key aspects of this rebrand, I decided to supress the "Droit Au But" motto. Its absence allows the monogram to be bigger in every product or version imaginable, something that makes a big diference in the smallest versions of the badge, like the ones used on electronic media (Livescore, for example). Although not present this proposed logo, it could still easily be used in the same way many other clubs use theirs: in the back of jerseys and in products that allow the logo to be featured in bigger sizes.
