Racket Lab
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Racket lab is a tennis shop that provides stringing services with a strong focus
on the quality and consistency they provide for their clients.
on the quality and consistency they provide for their clients.
Racket lab was founded in 2020 by a friend who loved playing tennis but found themselves frustrated by the lack of stringing shops that could provide them with the level of service they wanted. While many people take their rackets to be strung at big box stores, these places often do not have the time or resources to provide the same level
of personalized service as Racket lab.
of personalized service as Racket lab.
Racket lab has grown steadily over the years constantly pushing the quality of stringing, which is why they are currently one of the best in their field.
The Challenge
The challenge we faced was to create a piece of work that reflected the client's values
and quality. To meet this challenge, we developed a brand identity with quality
in the center of it.
and quality. To meet this challenge, we developed a brand identity with quality
in the center of it.
The Solution
The solution to this logo design problem was to use a grid and the strings of a tennis racket as the foundation for the logo. The name of the company was strategically placed in such a way that it fits perfectly within this grid and gives the impression that it is part of the tennis racket.
The typography chosen for this design represents the values of the company and its fresh approach to their field.
