Brand: ECOSUT
Product: Dairy products
Segment: Middle-priced
Segment: Middle-priced
ECOSUT - is a brand for dairy products. In the beginning of project, we wanted to create distinctive concept for this product. Our solution was supposed to be simple, but with recognizable elements. We did not use standard images of cows and farms , which have been used by similar products. We created a packaging, which would be divide into colors on the basis of type of products. White background allocates brand on the store shelf and creates a feeling of purity
