Logo & Brand identity
About project: «Lotti Bistrot» is a modern Italian cuisine restaurant with an emphasis on comfort food menus. The menu includes fresh seafood every day, author's cocktails, Neapolitan pizza, a variety of pasta, fish crudo.The main task is to develop a logo and identity to use in digital and in the restaurant itself.
Solution: A text logo with a dynamic identity — any vintage illustration can be located to the left of the logo, depending on the task.
The main colors of the brand are beige, emerald, olive and ultramarine
(digital products only).
Colors set the mood of the brand: sunny Italy, fresh breeze, the smell of the sea, white wine for dinner and gatherings on the veranda with friends.
Also, in some printed products and in social networks, I decided to use a handwritten font to convey friendliness and homeliness.
