So Simple Distribution operates on the retail market optimizing the distribution chain to ensure competitiveness, quality of services and reliability to its customers. It distributes Scholl Iconic, O'Neill, Sperry, EMU Australia, Moonstar, Shoes Like Pottery, CAT and Regenesi throughout Italy.
I've designed a new visual image consistent with its identity and its values: Innovation, Versatility and Attention. The identity designed for the brand use PANTONE Very Peri as the main color and a specific palette for the individual brands divided into 6 categories: glamour, heritage, nice to have, green, core and urban. A modular form is used in the whole visual image as a distinctive feature used to highlight the most important aspects.