Lego Education 'Spike Essential'
Motion Graphics
LEGO Education 
As creators, each of us has a memory of that inspirational spark leading us down a creative path of pushing the boundaries and converting failure into opportunity. For some, LEGOs are that flame. So when we were asked to tell the story of Hannah, a creative, confident, and resilient young girl who loves to build and uses LEGO Education lessons to change the world, we leapt at the opportunity.​​​​​​​
'Rebuild the World through Purposeful Play'
Through a mixture of 2D animation and CG LEGO renderings, we follow Hannah at school and home, persevering through failure and immersing herself in her goals. Small acts of fearlessness carving a path for a larger impact on her journey to rebuild the world in an extraordinary way.
'Spike Essential'
Alongside an exciting new product launch, we were thrilled to jump back into Hannah’s story to depict the many lessons LEGO Education teaches through play. This time, we learn more about a younger Hannah and the concepts she learns about force and momentum as she grows. Each stage adds a building block to the creative, confident, and resilient innovator she becomes. We leaned on colorful 2D character animation mixed with CG LEGOs to create a mixed-media world for our story to play out.
"To match the younger demographic for this product, we evolved our design style using more primary and saturated colors to create a fresh look while staying true to the original Hannah story."
Process
"Imagining Hannah’s younger versions was easy and heartwarming as we aged her down from a bright young teen all the way back to her space-themed crib. We wanted to make sure Hannah’s entrepreneurial spirit shone through even in her earlier stages by including small details and careful easter eggs - and we couldn’t forget her best friend Spike!"
'Rebuild the World through Purposeful Play' Team
Design & Animation: Scholar
Associate Creative Director: Chris Finn
Art Director: Hana Yean
Managing Director: Jo Arghiris
Executive Producer: Kirsten Noll
Head of Production: Tyler Locke
CG Supervisor: Tim Hayward
Sr Producer: Nicole Smarsh
Designers: Jina Kwon, Lydia Kim, Angelie Pham
2D Animators: Wu Hyun Lew, Antoinie Eugene, Jeffrey JIP Jeong
Cel Animators: Jamal Ademola, Lizzie Akana, Lyuben Dimitrov,
Will Pittas, Michael Relth, Jahmad Rollins, Aly Tain
3D Animator: James Lane
3D Generalists: Matt Berenty, Kevin Kolodinsky
Assistant Editor: Dominic Strazulo
Storyboards: Fred Fassberger
Mix & Sound Design: One Union Recording Studios
Music: Asche & Spencer
Agency: Doremus
Chief Creative Officer: Paul Hirsch
Creative Director, Art: Josh Locker
Creative Director, Art: Mark Butorac
Creative Director, Copy: Brian Pike
Executive Producer: Amy Capen
Account Director: Stephanie Kowalski
Client: Lego Education

'Spike Essentials' Team
Design & Animation: Scholar
Creative Director: Chris Finn
Managing Director: Jo Arghiris
Executive Producer: Kirsten Noll
Head of Production: Tyler Locke
Art Director: Danni Fisher-Shin
Producer: Sarah Laborde
Designers: Jina Kwon, Connie Van, Siena Mae
2D Animator / Compositor: Sam Bachman
Cel Animators: Julia Simas, Oliver Wee, Taik Lee
3D Animators: Alejandra Alvarez, Kevin Kolodinsky
3D Generalists: Kevin Kolodinsky
Lighters: Kevin Kolodinsky
Storyboards: Edgar Larrazabel
Editor: Dominic Strazulo
Mix & Sound Designer: One Union Recording Studios
Music: Asche & Spencer
Agency: Doremus
Lego Education 'Spike Essential'
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