Background, Concept and Goals:
Oliver Albrecht is a visual merchandiser, interior stylist and photographer from Stuttgart.
After we sat together for an interview last semester, I overheard from him that he still needs a new, fresh and above all more professional web presence, because he never had time for it and never cared about it.
Therefore, the idea came to ask him whether he might be interested in a collaboration.
He accepted directly and we started working on it right away.
Oliver, even at a young age liked photography. He had a small camera early on as a child, the format of which looked like the milk slice, with a small block of flash on top. That's how it started. Load the film, take the pictures, hope that the pictures will be good, take the film out, take it to the developer, wait 2 days, pick it up and open the film bag with excitement... Even that was fun. At some point it was just a great hobby of his. The creativity and specialness are in the fact that he takes pictures from different angles, different perspectives. This process results in patterns and graphic elements that can't be seen anywhere else. He likes to photograph architecture and nature from all over the world.
After we sat together for an interview last semester, I overheard from him that he still needs a new, fresh and above all more professional web presence, because he never had time for it and never cared about it.
Therefore, the idea came to ask him whether he might be interested in a collaboration.
He accepted directly and we started working on it right away.
Oliver, even at a young age liked photography. He had a small camera early on as a child, the format of which looked like the milk slice, with a small block of flash on top. That's how it started. Load the film, take the pictures, hope that the pictures will be good, take the film out, take it to the developer, wait 2 days, pick it up and open the film bag with excitement... Even that was fun. At some point it was just a great hobby of his. The creativity and specialness are in the fact that he takes pictures from different angles, different perspectives. This process results in patterns and graphic elements that can't be seen anywhere else. He likes to photograph architecture and nature from all over the world.
Our main goals for the first step were:
-To develop the CI Oliver Albrecht as a personal brand.
-Create a web presence that looks professional and possibly attracts potential customers.
-Create a blog about photography, architecture and travel, which eventually brings traffic to the website and creates added value for the reader.
-A web portfolio, gallery and archives for photographic work.
-Create a web presence that looks professional and possibly attracts potential customers.
-Create a blog about photography, architecture and travel, which eventually brings traffic to the website and creates added value for the reader.
-A web portfolio, gallery and archives for photographic work.
