I worked together with Guado Urbino to create a storytelling concept around the blue of woad, the territory, the desire to tell an ancient and unique story like that of the pigment whose name Guado Urbino bears.

My role in this project was mainly to bring Guado Urbino to the digital world: I designed and implemented the website and e-commerce interface, graphics and photographs, multiple videos. Simultaneously with the content creation I started managing social media accounts, publishing the prepared contents and launching email marketing campaigns.