Instagram filters are used mostly to modify users' images. Such actions do not involve much creativity and are more about fitting the content to Instagram standards. Consequently, they are becoming more and more predictable and boring for both the audience and the creators. Our filter is not designed as a selfie tool. Sound, animation and AR technology encourage users to create short narrative form where surrounding plays a major role. Our intention is to distract the user from the standard interaction with social media for a moment.
Sandra Gaudenzi – Creator / University of Westminster
Sandra Tabares Duque – Producer & co-creator / Birkbeck College, University of London
Emilka Bojańczyk – Lead Artist Designer / Superskrypt
