I undertook this project in order to 'self-brand'. I branded myself as a freelance designer and created promo items and corporate stationary that is relevant for freelance work. I loved this project as there were no creative constraints... I was able to come up with a brand identity to reflect myself, my work and my design philoshiphy. I love working with bold colour and shapes and so this project gave me the perfect opportunity to do so. This project also allowed me to create my own website to match my branding (www.abbie-rose.co.nz).