DESIGN BRIEF
To create a branding identity for a Chai Shop, which provides the facility of serving tea on the wheel.
MISSION STATEMENT
To bring to all the tea lovers the traditionally made Chai on the wheels
VISION STATEMENT
To build a network that cares and ensures maximum convenience and brings together all the chai lovers.
TARGET MARKET
From 14 to X (80,90). Basically from teenagers to old people all drink tea. They are active consumers. The corporates and the millennials are the target customer base for the brand
