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    My team's entry for the 2014 48Hr Repack Competition The Team: Sean Mackey Catherine Meschia (http://cmeschia.com) Michael Lehman Amanda Foster… Read More
    My team's entry for the 2014 48Hr Repack Competition The Team: Sean Mackey Catherine Meschia (http://cmeschia.com) Michael Lehman Amanda Foster Rouxi Wang Read Less
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The 48hr Repack is a national package design competition in which design students have 2 days to analyze a given problem, ideate on possible solutions, and finally mock up their solution.
sketch: Catherine Meschia
Design Rationale
The main problem we wanted to address was the quantity of eggs sold in each package. Currently, people need to purchase eggs by the dozen or half dozen. We thought it would be best to offer eggs in packages of three, that way, people can buy what they need, whether it be three, six, nine, twelve, or more. 

The triangle was chosen to highlight the feature of the three-egg packages. Triangles use less material than the current conventional packaging and can be easily tessellated, stacked, and rearranged into more space-convenient formations. 

We included windows for the eggs so that customers will be able to inspect the eggs from the outside. The windows will also help to cradle the eggs and keep them in place. 

We color coded the packages based on the size of the eggs so that customers familiar with our product would be able to easily identify their eggs. For those new to our brand, we made use of a minimal graphic style so that only the most necessary information was displayed and easily found on the package. 

The top and bottom support structures sit away from the outer packaging and provide an air cushion for the eggs for when the packages are stacked. The middle support keeps the eggs in place and away from each other so that they don't break when the package is moved. 

Our package would use post consumer recycled paperboard for the main package structure. The branding and graphics on both the interior and exterior would be printed using soy ink.

Our packages include a collectible insert underneath the lid that contains a series helpful egg preparation tips and recipes. The insert can be easily removed before the package is thrown away and kept by the user. Else, it is made of the same biodegradable material and can be thrown away without worry.