Mela is an imagined cider brand that I invented to showcase my branding skills and my love of cider. I choose my beverages quite frequently based on their packaging, and it has been a goal of mine to design my own beverage packaging one day. Really, if I ever sold the cider that I make at home, this is how the brand would look. I wanted to channel a mid-century look, while still keeping it modern. The labels have places where I will fill in the information as needed, because each batch that I make is unique.

Above are images of the cider that I actually made, bottled, and labeled for this project.

Above, images of mockups for the Mela brand book.