I worked extensively with Your Coop (Formerly Coop Midcounties) repositioning the entire brand to embrace the international co-operative marque and developing new brands, colours, guidelines and strategies for all of their retail and digital offers, working closely with the Marketing Director and presenting directly to the design, digital and marketing teams over a working period of a year. The task was to reimagine the entire brand both customer, member and market facing as a more cohesive, rounded and visually economic whole with a better understanding of the customer and a closer alignment with the core values of a Cooperative.
Project management by Ralph Scott / CDW&Partners
