Le Beau Chaos is an artisan flower business based in Quebec, Canada. Inspired by English gardens and the Victorian era, our brand identity combines soft color palettes and a romantic feel. The logo design features a wardian case illustration with flowers escaping and growing on the floor, evoking a beautiful chaos. Pale green tones with dark gray add a moody touch.
To further enhance the contemporary aesthetics, we have utilized modern typography, serving as a cohesive element that seamlessly merges the different branding components together.Additionally, I incorporated a badge design featuring a meticulously crafted fern illustration, intended for application on small stickers. This added element serves to elevate our brand's visual identity. To complete the holistic brand experience, we have also created a simple yet refined monogram design, harmoniously uniting the various elements of our brand identity.