The Hansa-Taxi "Taxi Glass"
Hansa Funktaxi, a Hamburg-based cab company, wanted us to remind people of taking a taxi instead of driving under the influence of alcohol. So we sent this message, when it’s most important to people: while drinking. And we placed it, where nobody expected it: Right inside the glass.
Drinks were served  in our specially coated glasses in bars and clubs all over  Hamburg. The sparkles of the drinks stuck to a special, invisible coating and let the glass become a reminder: You Drink. We Drive. The glasses brought many people home safely. And maybe even saved a life. 
 
CREATIVE DIRECTOR 
Hans-Peter Sporer, Henning Robert
ART DIRECTOR 
Thimon Machatzke, Christian Baur
WRITER 
Luitgard Hagl, Peter Goeke
CREATIVE CONCEPT
Thimon Machatzke, Peter Goeke
 
NEW YORK FESTIVALS
1x Finalist
The Hansa-Taxi "Taxi Glass"
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1,112
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The Hansa-Taxi "Taxi Glass"

By creating a message with sparkles in a drink, we made people take a cab instead of drinking and driving.
77
1,112
10
Published: