Google's research showed us that famously internet-savvy Gen Z had a big misinformation problem. While they reported the highest levels of confidence in their ability to spot misinformation, they were in fact proven to be the most susceptible to it.
In light of this, we jumped at the important opportunity to introduce our youthful audience to Google Search's suite of information literacy tools, while inviting them to navigate content more critically using a playful but powerful call to action: #LetsInternetBetter.
Through funny animated tutorials on YouTube and informative TikTok videos by popular debunkers like Hank Green, we encouraged our audience how to investigate if a celebrity is actually a clone, determine whether they should use real slugs for slugging, or even fact-check a claim that a billionaire bought the sun, all using Google Search tools.
Agency: Edelman
Global Creative Officer: Judy John
Executive Creative Director: Jesse Suchmann
Creative Director(s): Mary Soroka, Shauna Roe
Art Director: Mary Soroka
