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IDENTIDAD CORPORATIVE OF THE BRAND "SWEETHONEY"
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THE BRAND AREA: AGRITOURISM
"Nice words are an the honeycomb: sweet to the soul and health to the body"
Sweet Honey is a new concept of the tourism. This project aims give to the tourist the opurtunity to beekeeper for one day. So, this project is promoting to exchange of experiences between beekeepers and tourist also with the aims of promoting commerce beekeeper.
The brand was designed based on the concept "a sweet experience as honey" and eliminate the stigma that bees are dangerous. Giving to the customers peace, adventure, emotional balance and happiness are the brand values. Thus, the brand will target people living in urban areas and have a stressful life.
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CREATIVE DIRECTION: Liliana Fernandes
DESIGN: Liliana Fernandes
CLIENT: Élia Veira & Sílvia Lourenço
DESIGN: Liliana Fernandes
CLIENT: Élia Veira & Sílvia Lourenço
©2013
APPLICATION OF THE BRAND
PLATAFORM ONLINE _ WEB SITE
_To the partners and the customers to do your register and to manager your packs.
THE APPLICATION MOBILE
_ To evaluate the experience and exchange ideas.
// POSTERS FOR THE EXHIBITION AT FAIR INVESTORS
Credits: Poster for the exposition to the project developed under the Master in Management and Planning in Tourism at University of Aveiro for capture investors by Élia Vieira and Silvia Lourenço.
