Non – bright youth outfits brand.
Brand aesthetics: Bright oversized hoodies, sweatshirts and bombers, jordans, orange socks. Friends, laughter, jokes, sport. Pizza and cola. Skateboarding towards sunset.
Conception: «non» - prefix meaning «not». The letters of the logo were drawn by hand, logo is round in shape and have a cheerful nature. In the middle of the logo (letter «o») is an arrow, which means "movement, speed". The spaces between letters also represent arrows. The logo has a slope, as if riding at speed on a skateboard.
art direction → kate gavrilova and ekaterina kasyanova
design → aliya khusnutdinova
© all rights reserved
Работа была выполнена в рамках курса "Осознанный дизайн". Подробнее о курсе можно почитать на сайте https://www.katrinwave.ru
