Larissa Parisotto's profileThiago Orlando's profileBárbara Godoi Gagliastri's profileMaria Eugenia Raulino's profileRodrigo Vana's profileCarolina Ceccon's profileLeticia Mulinari's profile+5

Latin America Summit

Multiple Owners
•



LATIN AMERICA SUMMIT - MEXICO CITY 2022

Latin America Summit is an event about business and payments from Latin America to the world and from the world to emerging markets, bringing together some of the greatest experts on the market to talk about the ecommerce opportunities for global companies expanding to potential markets, and, specially, to discuss how payments contribute to business growth.

My role: Concept, Creative/art direction, Key visuals & Visual Deployment
UI development: Leticia Mulinari
Visual deployment: Barbara Godói & Thiago Orlando
Copyright: Leonardo Sanes & Carolina Ceccon
Concept Animation: Maria Eugenia Raulino & Rodrigo Doze

Mexico City is the stage for this event and this visual concept tries not to limit the visual representations of only one culture, but it seeks a way to involve and speak for all Latin American cultures so they can be honored and represented equally.

So it starts with a depiction of a pyramid seen from the top. It illustrates the solid foundations of a building. Visually and conceptually, pyramids represent growth, the easiest way to get to the top. At the same time, relying to the usual front view perspective of a Mexican pyramid was avoided so that other elements were explored and to manifest latin american culture in a more universal way. 

It doesn't matter if it's Maia, Aztec, Inca, Tupi-Guarani or Kaiowá. The geometric shapes allow this visual identity to show the latin american ancestry in a way that rescues the culture of their progenitors, portraying modernity yet recalling the latin essence and not limiting this identity to a period or civilization.


art direction brand identity campaign concept Corporate Identity Creative Direction design key visual Latin America visual identity


art direction brand identity campaign concept Corporate Identity Creative Direction design key visual Latin America visual identity
art direction brand identity campaign concept Corporate Identity Creative Direction design key visual Latin America visual identity
art direction brand identity campaign concept Corporate Identity Creative Direction design key visual Latin America visual identity




art direction brand identity campaign concept Corporate Identity Creative Direction design key visual Latin America visual identity
art direction brand identity campaign concept Corporate Identity Creative Direction design key visual Latin America visual identity
art direction brand identity campaign concept Corporate Identity Creative Direction design key visual Latin America visual identity


art direction brand identity campaign concept Corporate Identity Creative Direction design key visual Latin America visual identity
.
art direction brand identity campaign concept Corporate Identity Creative Direction design key visual Latin America visual identity
art direction brand identity campaign concept Corporate Identity Creative Direction design key visual Latin America visual identity
art direction brand identity campaign concept Corporate Identity Creative Direction design key visual Latin America visual identity
art direction brand identity campaign concept Corporate Identity Creative Direction design key visual Latin America visual identity
art direction brand identity campaign concept Corporate Identity Creative Direction design key visual Latin America visual identity
art direction brand identity campaign concept Corporate Identity Creative Direction design key visual Latin America visual identity
art direction brand identity campaign concept Corporate Identity Creative Direction design key visual Latin America visual identity
art direction brand identity campaign concept Corporate Identity Creative Direction design key visual Latin America visual identity
art direction brand identity campaign concept Corporate Identity Creative Direction design key visual Latin America visual identity
art direction brand identity campaign concept Corporate Identity Creative Direction design key visual Latin America visual identity
art direction brand identity campaign concept Corporate Identity Creative Direction design key visual Latin America visual identity
art direction brand identity campaign concept Corporate Identity Creative Direction design key visual Latin America visual identity
art direction brand identity campaign concept Corporate Identity Creative Direction design key visual Latin America visual identity
.
art direction brand identity campaign concept Corporate Identity Creative Direction design key visual Latin America visual identity
.
art direction brand identity campaign concept Corporate Identity Creative Direction design key visual Latin America visual identity
art direction brand identity campaign concept Corporate Identity Creative Direction design key visual Latin America visual identity

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Latin America Summit
Published:
Larissa Parisotto's profileThiago Orlando's profileBárbara Godoi Gagliastri's profileMaria Eugenia Raulino's profileRodrigo Vana's profileCarolina Ceccon's profileLeticia Mulinari's profile+5
Multiple Owners

Owners

Larissa Parisotto's profile
Curitiba, Brazil
Thiago Orlando's profile
Curitiba, Brazil
Bárbara Godoi Gagliastri's profile
Curitiba, Brazil
Maria Eugenia Raulino's profile
Curitiba, Brazil
Rodrigo Vana's profile
Curitiba, Brazil
Carolina Ceccon's profile
Brazil
Leticia Mulinari's profile
Curitiba, Brazil

Latin America Summit

Visual identity for Latin America Summit, a business and payments event about ecommerce opportunities for global companies expanding to potential Read More

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