2022 | Research | Strategy | Design
MASHTALER – Brand Identity
Task. Rebranding development for the ortho & trauma medical center in Lviv, Ukraine.
Creation of a flexible design system in operation and technical characteristics.
Decision. Leave simple geometric shapes as the basis of the graphics – a line and
a circle, simplifying the previous logo and making it more expressive. The new colors convey the content embedded in them, but together with the new design, they look
more fresh and dynamic.
Visual Metaphor. Movement, energy, update.
Freelance Project
Research & Strategy – Daria Zhyla
Graphic Design & Art Direction – Vlad Pavlenko
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