These postcards were designed for ad axem, the organiser of World IA Day Greece 2014 as an Indiegogo campaign perk. Based on the Uncomfortable project, the postcards are enriched with augmented reality content, developed using Layar technology. When the users scan the card using their mobile devices, a new level of interaction appears. Each of those elements leads them to different websites and social media outlets providing them with all the extra information they need.
