Sony: NYC Storefront – Interactive App
- Designed an interactive app showcasing the holiday catalog of Sony hero products, which consists of 30 hero products, each with their own hero shots, features page, gallery, and expanded gallery.
- Created visual design and layout, gathered key imagery from stakeholders, color corrected gallery images and added shadows to hero shots, and researched core features of each product.
- Produced wireframes, mockups, prototypes, collaborated with app developer on interaction design, motion design and multivariate testing.
Sony: NYC Storefront – Interactive App Walkthrough
Center: Hero Product Showcase. A navigation bar pops up and displays where the guest is in their journey upon swiping.
Left: Features Page. Main feature always displays upon first visit, showing the red active state vs. the gold and white off state.
Right: Gallery Page. Tap on each thumbnail to display a fullscreen image.
Sony: NYC Storefront Windows & Interactive App – In Store
Responsible for designing and producing storefront graphics, cut vinyl, wraps, visual design, visual merchandising, and user interface and interaction design. Collaborated with Visual Merchandising and Brand Experience team on testing and installation of app in-store.
Sony: NYC Storefront Interactive App – User Demo
App is engaged when the user interacts directly with the exterior window through the use of Touchfoil technology, programmed and calibrated by the developer.
Sony: 4K Tap App
Produced visual design, user interface, and interaction design for this in-store interactive learning center, partnering with developer on usability testing; programmed and calibrated by the developer.
Landing page, active state.
Technology page, inactive state.
4K comparison page, active state.
Sony: 4K Tap App – In store
Guest has the ability to choose between several device inputs, experience each device through separate IR receivers, and learn more about the features of each product.
Sony: 4K Tap App – User Demo
Sony: Best Buy App, User Interface
Created wireframes, mockups, prototypes and personas. Assisted in interaction design and worked closely with developers and engineers on best format practices for Android-based tablets and VAIO Tap 20 PC.
Active State, main demo page.
WATCH section: DirecTV, active state.
WATCH section: DirecTV, inactive state.
WATCH section: HDTV video streaming samples, inactive state.
Soundbar section: Worked closely with another designer for consistency of visuals and audio connections.
