Atlanta Faze Art Direction

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Mood Board
CDL Major 2022

My major objective for the ATL FAZE 2022 graphics was to create various styles, one grunge/urban design and another that is perhaps clean and minimalistic while being distinctive to the brand. These styles are required in order to create beautiful yet distinct visuals that are consistent with the faze brand.

Style 1
CDL Major III
The aim behind the Major III graphics was to produce graphics with an urban atmosphere, therefore I utilized spray paint and paper tears to go in a grunge approach while keeping the information of the graphic as the focal point.

Style 2
CDL Major IV
The aim behind the Major III graphics was to produce graphics with an urban atmosphere, therefore I utilized spray paint and paper tears to go in a grunge approach while keeping the information of the graphic as the focal point. This clean design, I believe, is distinctive to the company and distinguishes us from our competitors' graphics.

Style 3 - Experimental

The goal of the style 3 graphics was to make aesthetically appealing graphics while also expanding the color palette beyond red and black to include gradients such as orange and pink. I also wanted to combine the paper tears and grunge from the previous images to give the visuals an urban feel!

Posters

The posters were designed to adhere to the brand's color palette while creating visually appealing posters with assets such as glass, refraction effects, and so on.