Sonic x Sour Patch Kids

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It's not every day you get to research a project by eating your favorite candy, but that’s just what we did to unleash our inner Sour Patch Kids for these totally sweet (and sour) spots for Sonic Drive-In's new slushie float.

Link to the full project here.

Credits

Client: Sonic
Campaign: Sonic x Sour Patch Kids
Agency: VaynerMedia
Directed By: Tim Roper
Producer: Del Feltz
Editor: Dave Mehrman

Colorist: Clark Jackson
RKS Creative Directors: Erik Jensen, Nick Hopkins
Modeling: Carly Glover, Erik Jensen, Nick Hopkins
Rigging: Bret Bays
Animation: Scott Pellman, Erik Jensen, Nick Hopkins
Lighting & Rendering: Erik Jensen, Nick Hopkins