Client: Glidden paint at Walmart
Campaign: Impress Yourself
Objective: Raise awareness for Glidden paint and inspire our target audience to take on DIY paint projects.
Solution: Inspire and motivate our target by making DIY paint projects simple and rewarding.
We chose to go with a simple campaign that would portray the feeling of accomplishment. Quirky headlines and happy people compliments the "Glidden Gets You Going" tagline.
To save money and better reach our target audience, we created a YouTube video.
Print ads show members of our target audience enjoying one-day paint projects. The simplicity and look of accomplishment raises awareness and drives consideration through our call to action.
Billboards are placed during the summer when most people are considering taking on painting projects.
Our target audience shops at Walmart on a regular basis, so we bring the conversation to them. We place in-store print ads to remind them that it's easy to "Impress Yourself".
It's easy to get distracted in Walmart. Therefore, we create shelf-talkers located in departments related to a potential need for paint to constantly remind and lead customers to the paint department.
