Taking over this project from their initial designer proved quite challenging. I was not responsible for the logo design as I took over the project from the talented, Lukas Zajic (https://dribbble.com/lukaszajic). I had to craft the rest of the branding identity and marketing assets from a vision that was not initially mine and stay true to the original designer's intentions as well as client's objectives.
We wanted to keep the concept of the wave, something that symbolized "flow" and "transition" and seemed fitting for a logistics company. What we did was work that onto different platforms and formats in a creative manner. The brochures, product sheets and other printable assets retained this concept and relied heavily on the colors and gradients to distinguish each service from one another. We spent quite some time tweaking and perfecting this color palette while making sure everything looked great on web and print.
Overall, I was proud of the work we've all created and was extremely grateful for the creative guidance and partnership with their project manager. Overseeing each element being created, printed or launched online was a gratifying experience and well worth the long hours put into the project.
Client: Qualitair&Sea | Project: Branding Identity based on an existing logo design | Year: 2017-2021
