Visual identity and art direction for Barcelona contra la Soledat (Barcelona against Loneliness), the new campaign of the Ajuntament de Barcelona.
Unwanted loneliness has become a global problem in today’s societies, linked to the process of modernity, urban development and the rise of individualism. Barcelona is no exception.
The claim “Against loneliness, reconnect” inspired us to use the well-known game Join the dots. Isolated dots, as the loneliness, but the line connected reveals hope: study loneliness, detect it and act to alleviate it, to reconnect with ourselves, with others and with the environment.
We wanted the branding to have a bright and bold style based where the message is the protagonist.
Visualizing the Loneliness mood and feel in Barcelona
Installation.
Client: Barcelona City Council
Year: 2022, Barcelona. Spain
Photography: Anna Queralt
Design and art direction: ESCOLA
