CONNECTIONS.
Since the beginning of time,
it has been one of the most fundamental actions
and elements of human behaviour.
While sometimes overused or overlooked,
we cannot deny its power to make our world smaller.
SO HOW DO WE MAKE THE CONNECTION?
We use the emotional meaning of connections
to draw a parallel with NLT’s connections
to draw a parallel with NLT’s connections
and show how they work in tandem.
In doing so, we allude to how NLT’s coverage
In doing so, we allude to how NLT’s coverage
enhances interpersonal connections in current-day times,
even as we are forced to spend more time apart,
separated by geographical boundaries and this pandemic.
Insight
Connections (both human and digital) are an integral part of life.
Without strength in either aspect, it’s hard to go places.
Idea
THE BEST CONNECTIONS ARE THE ONES YOU MAKE
Leveraging on the word’s double meaning, we highlight the importance of the connection before the connection, i.e. the depth of our infrastructure is only that important; what matters more is the human connection that came first.
