唐白定位于专业东方彩妆，意在重塑化妆者的美丽边际。唐白的问世旨在提出两个问题，适宜东方面孔的彩妆如何界定，这种美学精神又从何来。当代彩妆品牌对东方美的表达不胜枚举，但无异都向往一个目的：为年轻世代的妆容凝炼识别与自信。
诗性、留白、生命力和东方人特有的含蓄，是其有别于国际品牌的重要标签。品牌理念意味深重，但我们最终选择更为含蓄的表达。
设计启发于相对哲学，表达精神与物质的二元性，以古今交融，内外兼得的手法为品牌平添东方意境，当瓷瓶悬浮于空，有日月阴阳之意，亘古文化的根脉被释放在当代语境。
物中有物，二重对弈，既是美学，亦是哲学。为新晋彩妆品牌唐白，开启一轮感官实录。
Tangrouge sets its prospect on professional makeup products with oriental aesthetics, which redefines and opens up the possibilities of beauty for makeup lovers. It asks two essential questions. How to define a makeup brand aptly for Asian faces. And where to find the root of its aesthetics. There are numerous cosmetic brands that answer the same questions. Those expressions all yearn for a single purpose: to present a makeup brand that identifies with and encourages confidence among the young generation.
The brand unfolds a poetic, empty, and comprehensive philosophy that belongs only to an oriental context. Based on this vast worldview, we chose an implicit path for the design expression.
The concept of dualism in is the essence of the design. It combines the past and the present, the inner and the outer. The suspending porcelain indicates yin yang, while the entire design reinterpreted and transferred tradition into todays’ avant-garde aesthetics.
Revealing by the Tangrouge, dualism becomes not only a philosophy but also an aesthetics. It opens a brand new round of sensual experience.
CLIEN_唐白 | Tangrouge
PROJECT LOCATION_中国*上海 | Shanghai*China
CREATIVE TEAM _ 悟形VDG | Shanghai Version Design Group
CREATIVE DIRETOR_ 贺志华 / 邹腾显 | Zhihua He / Tengxian Zou
BRAND DIRETOR_ 杨丽妤 | Liyu Yang
DESIGER_贺志华 / 赵赫 / 金洋 | Zhihua He / He Zhao / Young
3D DESIGER_罗元涛 | Yuantao Luo
www.version-sh.cn
