The team from The Fitzgerald Burger Co (Valencia, Spain) embarked in a 6-leg US West Coasat Tour with the full intention of grease their inspiration engine and try as many burger joints as possible, then once in Spain the idea was to work on a special menu inspired by each area. First stop was Los Angeles. With a strong drive-thru and fast food culture they wanted to create a menu inspired by all those burger joints, diners, and fast food chains.
"The Fitzgerald - Best Burgers in Town". Featuring a drooling dog character and a lettering inspired by 50's diners I put together a system of logos and assets to use across the full range of products: burger paper bag, french fries box, paper tray liners, soda cup and of course a piece of merch to commemorate this first chapter of their US road trip.
