Effective relief for creative pain
This fake medication was designed as a calling card for copywriter Jon Ryder. The box was mailed out to creative agencies and inside was a 'patient information leaflet', printed on 45gsm to replicate the look and feel of authentic pharma packaging.
The leaflet functioned as an alternative to the traditional CV for the freelancer. It explained that the medicine could be used for the 'short-term treatment of acute, moderate creative pain', detailing how to store it, all known interactions, side-effects and whether or not it can be used while operating heavy machinery.
"The active ingredients in Jon Ryder are creativity, originality and typing. Together, they form a powerful painkiller (analgesic) that works by eradicating stress that naturally occurs in agencies during busy times. it works by increasing the flow of ideas through the system."
The leaflet adds: "Drinking alcohol with Jon Ryder will not cause any adverse effects. Mixing Jon Ryder with moderate alcohol consumption after the end of the working day may improve effectiveness."
This piece was inspired by the work of Jonathon Jeffrey and Farrow Design for Spiritualized.
This fake medication was designed as a calling card for copywriter Jon Ryder. The box was mailed out to creative agencies and inside was a 'patient information leaflet', printed on 45gsm to replicate the look and feel of authentic pharma packaging.
The leaflet functioned as an alternative to the traditional CV for the freelancer. It explained that the medicine could be used for the 'short-term treatment of acute, moderate creative pain', detailing how to store it, all known interactions, side-effects and whether or not it can be used while operating heavy machinery.
"The active ingredients in Jon Ryder are creativity, originality and typing. Together, they form a powerful painkiller (analgesic) that works by eradicating stress that naturally occurs in agencies during busy times. it works by increasing the flow of ideas through the system."
The leaflet adds: "Drinking alcohol with Jon Ryder will not cause any adverse effects. Mixing Jon Ryder with moderate alcohol consumption after the end of the working day may improve effectiveness."
This piece was inspired by the work of Jonathon Jeffrey and Farrow Design for Spiritualized.
Read and download the full leaflet here: http://www.fullstopnewparagraph.co.uk/patient-information/
