F. Ménard | Branding
27402
1676
108
Add to Collection
About

About

F. MÉNARD is a family business involved in the pork production trade. The agency’s mandate was to determine brand positioning. The result was: W… Read More
F. MÉNARD is a family business involved in the pork production trade. The agency’s mandate was to determine brand positioning. The result was: We innovate for quality, a family tradition. This positioning combines the two major strong points of the company: the capacity to innovate in order to offer the best quality meat on the market, and the safeguard of honesty-based family values handed down by its founder. The agency reviewed the architecture of the company’s brands, designed the logo—including the logo for the butcher shop—and created the brand’s platform for all the company’s points of contact with its various target clienteles. The new identity of F. MÉNARD, a family business involved in the pork production trade, draws from tradition and is inspired by the very first logo of this 50-year old company, but displays a very modern look. The platform blends genuine old photos with contemporary shots, proving in one glance that, to guarantee top quality meat, innovation truly is the company’s top priority. Read Less
Published: