The task was to create a series of print ads (3xDPS's) showcasing the value Leathermen can add to your life.

The idea: Leathermen is a pocket sized hero, one that fits in your pocket to save the day. It was well received at Loeries as well as the Eagle Awards.

The idea was, if you don't speak Afrikaans, it won't make it and it will go extinct.

"As jy dit nie praat nie, gaan hy dit nie maak nie."

We visually translated Afrikaans words to English in a visual way.

This was well received at the Pendoring Awards.