The Client
The Ambassador Seoul - A Pullman Hotel, located in the center of Seoul, is the first privately managed hotel in Korea and has been maintained since 1955.
Based on its historical heritage, it is a luxury hotel that provides the best stay experience and quality service to its guests.
The Ambassador Seoul - A Pullman Hotel undertook a rebranding of the entire hotel based on its unique heritage to provide a more special experience to its guests, and launched a poolside restaurant and Pool House Terrace branding project to match the new outlook.
The Objective
The Ambassador Seoul - A Pullman Hotel, where heritage and modernity coexist since 1955, is expressed with the keywords of Heritage x High-end / Classic x Contemporary / Old x New under the concept of ‘East Meets West’. It is an F&B brand that coexists with two opposing concepts based on intrinsic value, which means providing customers with a premium lifestyle. YNL Design has established the concept of the Pool House Terrace located on the rooftop of The Ambassador Seoul - A Pullman Hotel as 'my own leisurely rest in the city of Seoul'. We built the brand essence of 'Entering Paradise' to create a differentiated brand experience that allows you to enjoy a variety of dining experiences, and create a modern and sophisticated tone and experience for customers at Pool House Terrace, where a variety of experiences from the pool and bar to dining coexist.
The Solution
Based on the design concept of ‘Journey to My Own Paradise’, we developed a sophisticated symbol in the form of a door and a staircase leading to your own paradise. The symbol of The Ambassador Seoul - A Pullman Hotel's heritage is expressed in the form of a birdcage and a birdcage that can fly freely in the form of an open symbol to visualize a relaxed atmosphere.
POOL HOUSE TERRACE BI
Creative Strategy / Branding(BI) / Verbal Identity / Signage
Client: The Ambassador Seoul - A Pullman Hotel.
Date: Dec. 2021- Feb. 2022
Project Team
Art Direction & Brand Design: YNL Design
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