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When you’re 18, worrying about skin cancer is the last thing on your mind. Yet, it’s young people who love spending time outdoors, tanning at the… Read More
When you’re 18, worrying about skin cancer is the last thing on your mind. Yet, it’s young people who love spending time outdoors, tanning at the beach, and rarely use sunscreen. So how do you get them to listen? Here's the Solution. Young people were made part of the message. Especially designed tabletops featured a close-up picture of human skin. These were left exposed to university students, who naturally damaged them. After a month, a sticker was placed on the tables, revealing a message that the students themselves helped to create: “If You Think This Is Bad, Look Up Skin Cancer.” Read Less
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