To prove that Bosch is true to its "tested for life" tagline, we put its laundry machines to the test in a
100-hour live stream. As fun as the concept sounds, laundry is notoriously boring, that’s why we held
KOL workshops to keep users entertained throughout the 5 days of streaming.
To really hammer the point in, we also took the opportunity to educate users with quirky brand facts.
Credits
Client: BOSCH Singapore | Agency: GOODSTUPH
Art Director: Jeremiah Tang
Client: BOSCH Singapore | Agency: GOODSTUPH
Art Director: Jeremiah Tang
Junior Art Director: Felicia Yap}
Copywriter: Kenneth Wong
Copywriter: Kenneth Wong
