RUTS is the first race of its kind ever held in Russia.
The Russian Urban Trail Series is a format of the race along the "urban terrain": along the streets and stairs, through museums, universities, theaters and other local sights.
In the forst of all it is an urban celebration, and after that a sporting event. Our objective in this project was to make sure that the style draws attention to the event and conveys the bright and energetic mood that accompanied the participants and organizers along the way.