視覺概念
SEMIOTIC 定位在中高端保養品，不定義性別，跳脫保養品市場聚焦於女性的既定印象，展現堅毅、不柔弱的態度。商品不含任何化學添加物，以簡潔的排版、無特別圖形的設計方法，展現原料的純粹與天然感。如同凝固在某種狀態，液體與玻璃罐的軟硬融合象徵一種更多元、開放的選擇，在多維度的空間展現無限的可能性。
Background
SEMIOTIC located at middle and high-end skin care markets, breaking the stereotypes of female customer, embracing every types of people with a firm, confident attitude. The products do not contain any chemical additives, and present the pure and natural sense of raw materials with a simple, neat layout. As if frozen in a certain state, the soft and hard fusion of liquid and glass jar symbolize a more diverse and open choice, showing infinite possibilities in a multi-dimensional space.
攝影企劃
品牌相對理性、並具自信的堅定態度，傳達一股由內而外的力量。攝影以原始、不特別雕琢的方式，呼應成分的純粹與天然，並選用具自然肌理的石塊，崁入瓶身並堆疊成自然原生的狀態。所有設計皆以黑白為主，屏除繽紛色彩或灰階地帶，專注於單色與材質的表現。整體畫面呈現精緻、有個性的氛圍，引導使用者找到自己獨一無二的樣貌。
Design
The brand shows a power from the inside with a steady attitude of self-confidence. Echoing the purity and naturalness of the ingredients, the photography presented in an original and unrefined way. In terms of structure, stones with natural texture are selected, embedded into the bottle body and stacked into a native state. All visual design are black and white, eliminating colorful or gray tones, focusing on the performance of monochrome and materials. The overall picture presents a delicate and individual atmosphere, guiding users to find their unique appearance.
