FRJ Constructions

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PROJECT:
Re-design existing logo, created and supplied by client.
New business. Low budget.

BRIEF:
Logo to be easy recognisable, letters FRJ to form a building structure, utilisation as a 1 colour logo for specific outputs in future. Simply, modern.

Below are a few logo concepts and variations.

EXISTING LOGO

Existing logo concepts, supplied by client

OPTION 1

VISION:

Logo to be more modern, timeless, simple, FRJ letters more readable, house frame structure still present. Fonts used are bold, square, structural sans serif fonts, suitable for this field of work.

OPTION 2

VISION:
Logo to be more modern, timeless, simple, FRJ letters more readable, house frame structure still present. Fonts used are bold, square, structural sans serif fonts, suitable for this field of work.

OPTION 3

VISION:

Logo to be modern, timeless, young, professional, well established.

Focus on FRJ abbreviations:
F – "Fowler", the family name is the prominent letter, it represents roof, walls and support.

R – "Rob" the ‘MAIN’ person is in the middle, and ‘in focus’.

J – "Fathers initial" as the base and foundation, that's what fathers are

All link together and become a unit.

Fonts used are bold, square, structural sans serif fonts, suitable for this field of work.

OPTION 4

VISION:

Logo to be modern, timeless,simple, easy to recognise. House element present without being to dominant / specific to a certain field. Squares to represent ‘Building blocks’, different sections in a house. Fonts used are bold, square, structural sans serif fonts, suitable for this field of work.

OPTION 4

VISION:

Logo to be modern, timeless, young, friendly, professional. House element present without being to dominant / specific to a certain field. Fonts used are bold, square, structural sans serif fonts,

suitable for this field of work.