The concept boards we presented in 2009 earned us the account. The product was launched in Brazil in 2009 and in 2010, it was time to consolidate the brand amongst doctors and patients of the respiratory segment.
In the case of Omnaris, the main difference (and differential) was the top of the line technology that could be found in every single phase of the treatment: from the package's design to the way the drug worked, the product was way ahead of its competitors as far as technology went.
So this is what we decided to go for: technology does impact our lives and it CAN make it better. The campaign successfully positioned Omnaris as the leading drug in its segment and also got us our second Lupa de Ouro award.
Visual Aid (Cover)
Visual Aid (Double Spread 1)
Visual Aid (Double Spread 2)
Visual Aid (Double Spread 3)
Visual Aid (Double Spread 4)
Visual Aid (Back Cover)
Allergic rhinitis information material, targeting patients (Front)
Allergic rhinitis information material, targeting patients (Back)
Lunch tray ad, targeting the pharmaceutical company's staff (part of the company's motivational campaign)
