• Add to Collection
  • Tools Used
  • About

    About

    This is an overview of the Spring 2014 Advertising Campaign for Canadian denim retailer, Bluenotes. I was involved in conceptual planning, photos… Read More
    This is an overview of the Spring 2014 Advertising Campaign for Canadian denim retailer, Bluenotes. I was involved in conceptual planning, photoshoot art direction, graphic design and photo manipulation. The concept was to shoot in-studio with large colourful props. In post production, patterns and prints were added to the imagery. The result is a fun, cut-and-paste vibe that is bright and in-your face; a nice transition from the Holiday campaign. Shown here are select campaign imagery, store window display, in-store, online and email marketing. Photographer – Carlyle Routh Hair + Makeup – Julia & Julia Wardrobe – Christine Brant @ Judy Inc. Talent – Jocelyn @ Elmer Olsen Models (Toronto) Talent – Elissa@ Sutherland Models (L.A.) Talent – Ben @ Next (L.A.) Retouching– Carlyle Routh Read Less
    Published:
/
select imagery, in-store + online marketing
/
storefront window marketing 
(window cling)
(store entrance menuboard signage)
/
in-store signage
/
email marketing
/
homepage sample
/
Spring Break Facebook contest