EASY DRIFTER 2021

Easy Drifter is a retail store with a focus on custom made items and vintage wares. 

The identity takes from the essence of wandering many paths and the uniqueness of individuality. The logo acts as a compass of many directions, a spur for action, and a star for guidance.

Easy Drifter began with a naming process and tagline creation. 

WANDER YOUR WAY – encapsulates the grit and confidence of going your own path. The typewriter like typography draws inspiration from classic westerns and vintage stamped cowboy hat labels.