BARCLAYS "DREAM HOME"
A combination of high tech robotic camera moves, CGI with low fi stop motion and miniatures. Our favorite kind of hybrid. Crafty meets $$$.
We wanted to do as much practically as possible. So we built a gigantic paint swatch for our talent to run across. The paint swatch was actually very slippery. We puppeteer-ed our actress by pulling her with a lamp on a stick.
We used a BOLT camera to achieve fast, precise movements. Leafblowers were used for the extra wind in her hair.
We have always loved stop motion so we get excited to sneak it in whenever possible....
We built the house as a miniature and shot it separately with a probe lens.
The ad takes place in "The Moneyverse" which we designed with concept artist Edmund Liang.
Illustrating concept art takes many steps to reach the final render...
Shot with lots of love in our favorite city.